For employers & recruiters
Commercial experience.
Across markets.
Alok Kapoor brings 30+ years across sales, product management, distribution and operations in consumer electronics and durables, with experience in India, Qatar and Oman.
For organisations considering a relevant leadership role, this profile brings together his commercial background, market exposure and career history. Role scope, location and availability can be discussed directly.
Where the experience fits.
Sales & distribution leadership
Dealer-network development, territory coverage, partner relationships and channel execution.
Product & category management
Appliance and electronics portfolios, pricing, assortment, product launches and stock planning.
Commercial operations
B2B operations, institutional business, inventory discipline and coordination across sales and delivery.
Career overview
An operator’s perspective.
Experience includes employing organisations, brand-distribution partners and an independently founded business. Brand portfolios are identified alongside the relevant employer.
2023 — Present
Lucknow
Head of Operations
Celestas Innovations
- Managing daily operations for a B2B company specializing in audio-video solutions
- Delivering solutions for government tenders and B2B projects
- Building reputation as a reliable industry expert with deep product knowledge
2016 — 2023
Lucknow
Founder
TFM Associates
- Built the company from scratch to INR 4.5 Crore turnover
- Managed product delivery to 900+ retail outlets
- Revolutionized local supply chain with innovative delivery strategies
2013 — 2016
Muscat, Oman
Product Manager
SARCO (Samsung)
- Managed diverse portfolio: refrigerators, washing machines, vacuum cleaners, microwaves
- Reduced stock levels from 120 to 60-75 days while maintaining sales growth
- Optimized slow-moving inventory through strategic negotiations
2010 — 2013
Mumbai
Product Manager
PE Electronics
- Growth path: Brand Manager → Product Manager (Pan India)
- Directed branch-wise planned volume and drove product visibility
- Managed pricing strategy and competitor analysis across India
2009 — 2010
Doha, Qatar
Product Manager
Almuftah Trading (Sharp)
- Successfully relaunched LCD product line
- Captured 5% market share within just 5 months
- Achieved budgeted gross margin of 15% with 2% increase YoY
2007 — 2009
Muscat, Oman
Product Manager
GENETCO (Sanyo)
- Relaunched LCD achieving 15% market share within 10 months
- Revamped microwave lineup achieving 9% market share in 9 months
- Secured extended credit terms from Sanyo headquarters
2006 — 2007
Lucknow
AGM — Sales
Sanyo-BPL Pvt Ltd
- Reestablished the eastern UP branch
- Achieved 65% network reach in just three months
- Focused on inventory management and reducing receivables
Earlier experience includes sales and business roles associated with Eureka Forbes, Sansui, Electrolux-Voltas and Whirlpool. Read the full professional background.
A colleague’s perspective.
Recommendations on Alok’s LinkedIn profile highlight market judgement, channel understanding and negotiation, including experience with the Sanyo portfolio in Oman.
Read the recommendations on LinkedIn ↗Start with the role, not a generic enquiry.
Share the employer or search firm, position, reporting scope and location. Include a job description or a link to the role where available.